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Digital Marketing Channels
Influencer Marketing
The Value of Influencer Marketing
Influencer Marketing vs Content Marketing
Influencer Marketing vs User-Generated Content
Influencer Marketing vs Social Media Marketing
Influencer Marketing affects Word of Mouth Marketing.
What is an influencer?
Influencer Marketing: Definition
Influencer Marketing: How it works
The benefits
Types of influencers
Nano-influencers
Micro-influencers
Macro-influencers
Mega-influencers
Tips for Successful Influencer Marketing
Red Flags to Watch Out for When Choosing an Influencer
How much does influencer marketing cost?
Which social media channels should I use to find influencers?
How to create an influencer marketing strategy
(1) Determine your goals
(2) Know whom you’re trying to reach
(3) Understand the law
(4) Consider the 3 Rs of influence
(5) Find the right channel
(6) Find the right influencer
Criterion to choose an Influencer
(7) Develop effective content with your influencer
(8) Creating an influencer brief
(9) Budgeting
(10) Make an agreement
(11) Launch the campaign
(12) Measure your results
Influencer marketing tools
The future of Influencer Marketing Strategy
Affiliate Marketing
What is affiliate marketing?
Who Are the Players?
Types of Affiliate Marketing Channels
Types of affiliate marketing
What is an Affiliate Marketer?
What is an Affiliate Merchant?
Pros and Cons of Affiliate Marketing
What are affiliate marketing programs?
Affiliate marketing commissions
What are affiliate networks?
How does affiliate marketing work?
Top affiliate marketing programs
Affiliate marketing channels
How to Get Started With Affiliate Marketing
(1) Choose a Niche
(2) Pick a Channel
(3) Select Affiliate Products
(4) Join an Affiliate Network
(5) Promote Your Affiliate Products
(6) Track and Optimize
(7) Get Paid
(8) Scale Your Business
(9) Stay Up-to-Date
Success Strategies
Summary
Email Marketing
What Is Email Marketing?
Is Email Marketing Outdated?
Email Marketing
The Fundamentals of Email Marketing
How Email Marketing Works
Benefits of email marketing
Types of email marketing campaigns
How to Automate Your Email Marketing
How to Write Email Marketing Copy That Drives Results
Create an Email Marketing Strategy
Step 1: Build Your List
How to get email lists for marketing
Step 2: Provide Great Content
How to write a marketing email
How to write your email copy
Step 3: Analytics and Segmentation
Strategies for Email Marketing Success
Email Marketing Services
Segmenting Your Email List
Improving Your Email Open Rates
Automating Your Email Marketing with Autoresponders
Email Marketing Analysis
Tips to create a successful email marketing campaign
Summary
Content Marketing
What is Content Marketing?
How does Content Marketing work?
Video Marketing
What is YouTube Marketing?
The Importance of YouTube Marketing
How to Advertise on YouTube
Google Ads Account
YouTube Channel
Video Ads
Video Campaigns
YouTube Ads Types
(1) Skippable in-stream ads
(2) Bumper ads
(3) Non-skippable in-stream ads
(4) In-feed video ads
How to Create a YouTube Ads Campaign Step-By-Step
Step 1: Create a New Video Campaign
Step 2: Settings
Step 3: Targeting
Step 4: Placements
Step 5: Create a Video Ads
Step 6: Set a bid value
Tips for Optimizing a YouTube Advertising Campaign
(1) Review the Videos and Video Analytics Reports
(2) Review the Audiences Report
(3) Review the “Where ads showed” Report
(4) Review the Devices Report
(5) Recommendations Report
Social Media Marketing
What is Social Media Marketing?
How does Social Media Marketing (SMM) work?
Facebook Marketing
Facebook Ads
Ad placements
(A) Feeds
(B) Stories and Reels
(C) Reels Overlay
(D) Search
(E) Messenger
(F) In-article
(G) Apps and Sites
Set Your Facebook Ads Goals
Identify Your Facebook Audience
Setup Facebook Pixel and Conversion Tracking
Create Your First Facebook Paid Campaign
Choose an objective
Select an audience
Determine the budget
Schedule
Delivery
Create your ad
Monitor Campaign Performance
Start a Facebook Retargeting Campaign
How to Learn Facebook Marketing
Paid Search (PPC)
SEM: Definition
PPC Marketing: Definition
PPC vs SEO
How PPC works
Google Ads
Where are Google Ads displayed?
How Google Ads works
(1) Auction System
Quality Score
(2) Bidding Strategies
Manual vs Automated Bidding
Automated Bidding
The power of Smart Bidding
Determine a bid strategy based on your goals
(3) Account Structure
Campaigns
Ad group
Keyword
(4) Campaign types
Search Ad Campaigns: text ads on search results
Display Ad Campaigns: image ads on websites
Shopping Ad Campaigns: product listings on Google
Video Ad Campaigns: video ads on YouTube
App Ad Campaigns: promote your app on many channels
Performance Max campaigns: access all channels from a single campaign with automated optimisation
Discovery campaigns: reach the high intent audience
Discovery vs Display
(5) Ads
(6) Keywords Match Types
(7) Extensions
Performance Metrics and Terminology
Summary
Search Engine Optimization (SEO)
What is SEO?
What's a search engine and how does it work?
Step 1: Crawling
Step 2: Indexing
Step 3: Ranking
SEO techniques
On-page SEO
Off-page SEO
Summary
Table of Contents