I live (and work) in London. I started my career in media agencies (IPG Mediabrands, Publicis and Omnicom Media) to later move client side.
I currently lead the Global Biddable Media department at Lipton (the biggest tea business in the world) and collaborate with Universities.
Experiencing marketing processes and dynamics at different levels (Agency, Client and University) gave me a 360° view of the daily challenges students, and young professionals face. From these learnings, the idea to come up with a hybrid: an e-Book platform that provides Extra Resources to facilitate the application of the theory.
There are mainly two challenges I want to face: