my name is Giovanni.

I live (and work) in London. I started my career in media agencies (IPG Mediabrands, Publicis and Omnicom Media) to later move client side.
I currently lead the Global Biddable Media department at Lipton (the biggest tea business in the world) and collaborate with Universities.

Experiencing marketing processes and dynamics at different levels (Agency, Client and University) gave me a 360° view of the daily challenges students, and young professionals face. From these learnings, the idea to come up with a hybrid: an e-Book platform that provides Extra Resources to facilitate the application of the theory.

There are mainly two challenges I want to face:

Keep up with the evolution of Marketing.
The industry's incredibly fast-paced evolution inevitably leads books on the subject to become obsolete quite quickly. This website is an “evergreen” manual that constantly evolves, like digital marketing. You'll get the latest news, best practices and suggestions in this website e-Book.
Filling the gap between University and Industry.
The tools made available by most online advertising platforms can lead to confused information and often need to be supported by additional instructions. I want to facilitate the learning path of students who approach this world.

🙋‍♂️ 🙋‍♀️️

Any questions?

Want to share your thoughts and have a chat?

👉 Contact me

Would you like some help with your business?

🤝 Hire me!
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